Digital Business and E-Commerce Management: Strategy, Implementation and Practice (Record no. 58976)

MARC details
000 -LEADER
fixed length control field 01440nam a2200265 a 4500
001 - CONTROL NUMBER
control field 58976
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124018.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292193335
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dave Chaffey
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David Edmundson-Bird
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tanya Hemphill
245 ## - TITLE STATEMENT
Title Digital Business and E-Commerce Management: Strategy, Implementation and Practice
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2019
520 ## - SUMMARY, ETC.
Summary, etc. This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic commerce
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business enterprises
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Computer networks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Digital Business (BIN2042-N)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8/72 TKB035627 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8/72 TKB035628 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   17.03.2023   658.8/72 TKB035951 19.02.2026 3 19.02.2026 Books