A Framework for Marketing Management (Record no. 58994)

MARC details
000 -LEADER
fixed length control field 01415nam a2200241 a 4500
001 - CONTROL NUMBER
control field 58994
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124018.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292093147
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller
245 ## - TITLE STATEMENT
Title A Framework for Marketing Management
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 2016
520 ## - SUMMARY, ETC.
Summary, etc. For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases., The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035671 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035672 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035673 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035674 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035675 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035676 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035677 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035678 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035679 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.02.2023   658.8 TKB035680 19.02.2026 10 19.02.2026 Books