Logo Design Love: A Guide to Creating Iconic Brand Identities (Record no. 59002)

MARC details
000 -LEADER
fixed length control field 02343nam a2200241 a 4500
001 - CONTROL NUMBER
control field 59002
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124019.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321660763
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David Airey
245 ## - TITLE STATEMENT
Title Logo Design Love: A Guide to Creating Iconic Brand Identities
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berkeley, CA
Name of publisher, distributor, etc. New Riders
Date of publication, distribution, etc. 2010
520 ## - SUMMARY, ETC.
Summary, etc. There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients * 25 practical design tips for creating logos that last
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Design
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Genre/form data or focus term Art design
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Genre/form data or focus term Nonfiction
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Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Entrepreneurship
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Communication
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Website Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035814 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035815 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035816 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035817 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035818 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035819 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035820 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035821 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035822 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.03.2023   741.6 TKB035823 19.02.2026 10 19.02.2026 Books