Conferences and Conventions (Record no. 59289)

MARC details
000 -LEADER
fixed length control field 01899nam a2200169 a 4500
001 - CONTROL NUMBER
control field 59289
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124023.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750685443
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.456
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tony Rogers
245 ## - TITLE STATEMENT
Title Conferences and Conventions
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2008
520 ## - SUMMARY, ETC.
Summary, etc. Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing* Conference and event budgeting* Technology and communications, from video conferencing to web casting and pod casting* Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Conferences and Conventions, Second Edition A global industry (Events Management) by Tony Rogers.pdf"><WEB_URL_ROOT_PATH>/MNG06/Conferences and Conventions, Second Edition A global industry (Events Management) by Tony Rogers.pdf</a>

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