Images of Strategy (Record no. 59336)

MARC details
000 -LEADER
fixed length control field 01271nam a2200169 a 4500
001 - CONTROL NUMBER
control field 59336
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124024.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780631226093
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David Wilson
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stephen Cummings
245 ## - TITLE STATEMENT
Title Images of Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Blackwell Publishing
Date of publication, distribution, etc. 2003
520 ## - SUMMARY, ETC.
Summary, etc. Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Images of strategy by Stephen Cummings, David Wilson.pdf"><WEB_URL_ROOT_PATH>/MNG06/Images of strategy by Stephen Cummings, David Wilson.pdf</a>

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