Brand Management Co-creating Meaningful Brands (Record no. 59650)

MARC details
000 -LEADER
fixed length control field 00394nam a2200133 a 4500
001 - CONTROL NUMBER
control field 59650
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124028.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Beverland
245 ## - TITLE STATEMENT
Title Brand Management Co-creating Meaningful Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2018
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Brand Management Co-Creating Meaningful Brands by Michael Beverland.pdf"><WEB_URL_ROOT_PATH>/MNG06/Brand Management Co-Creating Meaningful Brands by Michael Beverland.pdf</a>

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