This Is Marketing: You Can't Be Seen Until You Learn to See (Record no. 59773)

MARC details
000 -LEADER
fixed length control field 02012nam a2200193 a 4500
001 - CONTROL NUMBER
control field 59773
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124030.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241370148
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Seth Godin
245 ## - TITLE STATEMENT
Title This Is Marketing: You Can't Be Seen Until You Learn to See
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Penguin Business
Date of publication, distribution, etc. 2018
520 ## - SUMMARY, ETC.
Summary, etc. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Leadership
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Self Help
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.04.2022   658.8 TKB032922 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.04.2022   658.8 TKB032923 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.04.2022   658.8 TKB032924 19.02.2026 3 19.02.2026 Books