Purple Cow: Transform Your Business by Being Remarkable (Record no. 59869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01485nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 59869 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219124032.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780141016405 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seth Godin |
| 245 ## - TITLE STATEMENT | |
| Title | Purple Cow: Transform Your Business by Being Remarkable |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain |
| Name of publisher, distributor, etc. | Penguin Business |
| Date of publication, distribution, etc. | 2019 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Nonfiction |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Self Help |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Psychology |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Entrepreneurship |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global Citizenship (BIN1064-N) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033182 | 19.02.2026 | 1 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033183 | 19.02.2026 | 2 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033184 | 19.02.2026 | 3 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033185 | 19.02.2026 | 4 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033186 | 19.02.2026 | 5 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033187 | 19.02.2026 | 6 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033188 | 19.02.2026 | 7 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033189 | 19.02.2026 | 8 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033190 | 19.02.2026 | 9 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 20.06.2022 | 658.8 | TKB033191 | 19.02.2026 | 10 | 19.02.2026 | Books |