Purple Cow: Transform Your Business by Being Remarkable (Record no. 59869)

MARC details
000 -LEADER
fixed length control field 01485nam a2200229 a 4500
001 - CONTROL NUMBER
control field 59869
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124032.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780141016405
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Seth Godin
245 ## - TITLE STATEMENT
Title Purple Cow: Transform Your Business by Being Remarkable
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Great Britain
Name of publisher, distributor, etc. Penguin Business
Date of publication, distribution, etc. 2019
520 ## - SUMMARY, ETC.
Summary, etc. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Self Help
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Psychology
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Entrepreneurship
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Leadership
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Citizenship (BIN1064-N)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033182 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033183 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033184 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033185 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033186 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033187 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033188 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033189 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033190 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   20.06.2022   658.8 TKB033191 19.02.2026 10 19.02.2026 Books