Brand Sense: Sensory Secrets Behind the Stuff We Buy (Record no. 59886)

MARC details
000 -LEADER
fixed length control field 02102nam a2200193 a 4500
001 - CONTROL NUMBER
control field 59886
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124033.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439172018
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martin Lindstrom
245 ## - TITLE STATEMENT
Title Brand Sense: Sensory Secrets Behind the Stuff We Buy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Free Press
Date of publication, distribution, etc. 2010
520 ## - SUMMARY, ETC.
Summary, etc. Now available in paperback, BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Advertising
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Citizenship (BIN1064-N)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033285 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033286 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033287 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033288 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033289 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033290 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033291 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033292 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033293 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   27.06.2022   658.8'27 TKB033294 19.02.2026 10 19.02.2026 Books