Marketing to the Social Web: How Digital Customer Communities Build Your Business (Record no. 59907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01262nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 59907 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219124033.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470440315 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larry Weber |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to the Social Web: How Digital Customer Communities Build Your Business |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2009 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing to the Social Web How Digital Customer Communities Build Your Business, 2nd Edition (Larry Weber) (z-lib.org).pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing to the Social Web How Digital Customer Communities Build Your Business, 2nd Edition (Larry Weber) (z-lib.org).pdf</a> |
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