The Long Tail: Why the Future of Business is Selling Less of More

By:

Chris Anderson

Material type: Text

TextPublication details: USA Hachette books 2008ISBN:

9781401309664

Genre/Form:

DDC classification:

658.8`02

Summary: The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;For Review;Book Warehouse (LRC B)	658.8`02 (Browse shelf(Opens below))	1	Available	TKB027231
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;For Review;Book Warehouse (LRC B)	658.8`02 (Browse shelf(Opens below))	2	Available	TKB027233
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;For Review;Book Warehouse (LRC B)	658.8`02 (Browse shelf(Opens below))	3	Available	TKB027232

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Previous	658.8`02 Marketing communications: integrating offline and online with social media	658.8`02 Marketing communications: integrating offline and online with social media	658.8`02 Marketing communications: integrating offline and online with social media	658.8`02 The Long Tail: Why the Future of Business is Selling Less of More	658.8`02 The Long Tail: Why the Future of Business is Selling Less of More	658.8`02 The Long Tail: Why the Future of Business is Selling Less of More	658.8'1 Virtual Selling: Going Beyond the Automated Sales Force to Achieve Total Sales Quality	Next

Age Group: Adult

The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

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