The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

By:

Battele, John

Material type: Text

TextPublication details: USA Portfolio 2005ISBN:

9781591841418

Genre/Form:

DDC classification:

338.7`61

Summary: What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Non-Fiction;Book Warehouse (LRC B)	338.7`61 (Browse shelf(Opens below))	1	Available	TKB027235
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Non-Fiction;Book Warehouse (LRC B)	338.7`61 (Browse shelf(Opens below))	2	Available	TKB027234
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Non-Fiction;Book Warehouse (LRC B)	338.7`61 (Browse shelf(Opens below))	3	Available	TKB027236

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Previous	338.5`02 Managerial Economics: An Analysis of Business Issues	338.5`02 Managerial Economics: An Analysis of Business Issues	338.7`61 The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture	338.7`61 The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture	338.7`61 The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture	338.04 Smart luck and the seven other qualities of great entrepreneurs	338.04 Smart luck and the seven other qualities of great entrepreneurs	Next

Age Group: Adult

What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

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