An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. "The Agility Advantage "will show you how to: See through your customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer valueExploit market trends and focus on the right marketsAnticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and riskLeverage the power of purpose, employee autonomy, and continuous adaptationMix logic with imagination, flexibility, and resolve to grow your business in a profitable and sustainable way Only those business who have mastered true agility will be able to act quickly enough to capture the opportunities of tomorrow. With a wealth of valuable information and practical strategies, " The Agility Advantage "is essential reading for any company to adapt and thrive in today's fast-changing world.