Wileman, Andrew <br/><br/>
Retail power plays : from trading to brand leadership : strategies for building retail brand value 

 -  Macmillan Business  1997 
<br/><br/><label>ISBN: </label>9780333685273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Retail trade -- Management
<br/><br/><label>Dewey Class. No.: </label>658.87