TY  - BOOK
AU  - Wileman, Andrew
TI  - Retail power plays : from trading to brand leadership : strategies for building retail brand value
SN  - 9780333685273
U1  - 658.87 
PY  - 1997///
PB  - Macmillan Business
KW  - Brand name products
KW  - Retail trade -- Management
ER  -