TY  - BOOK
AU  - Conger, Jay Alden
TI  - Winning 'em over : a new model for managing in the age of persuasion
SN  - 9780684807720
U1  - 658.4`05 
PY  - 1998///
CY  - New York, NY
PB  - Simon & Schuster
KW  - Management
KW  - Persuasion (Psychology)
KW  - Teams in the Workplace -- Management
ER  -