Keller, Kevin Lane, 1956- <br/><br/>
Strategic brand management : building, measuring, and managing brand equity 

 - 2nd 
 - Upper Saddle River, NJ  Prentice Hall  2003 
<br/><br/><label>ISBN: </label>9780131006706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Name Products -- Management
<br/><br/><label>Dewey Class. No.: </label>658.827