TY  - BOOK
AU  - Belch, George E. (George Eugene)
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780071214384
U1  - 659.1 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - (UGB-267) Integrated marketing communications
KW  - (UGB-362) Global Entrepreneurship and Innovation
ER  -