TY  - BOOK
AU  - Belch, George E. (George Edward), 1951-
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780071284400
U1  - 659.1 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - (UGB-267) Integrated marketing communications
ER  -