Perreault, William D <br/><br/>
Basic marketing : a global-managerial approach 

 - 14th ed. 
 - Boston  McGraw Hill  2002 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>9780071121101 
<br/><br/><label>Dewey Class. No.: </label>658.8