TY  - BOOK
AU  - Schiffman, Leon G
TI  - Consumer Behavior
SN  - 9780132370936
U1  - 658.834 
PY  - 2007///
CY  - Singapore
PB  - Prentice Hall
KW  - Introduction to Consumer Behavior
KW  - The Consumer as an Individual
KW  - The Consumer's Decision-Making Process
ER  -