TY  - BOOK
AU  - Wicks, Jan LeBlanc
TI  - Media management : a casebook approach
SN  - 9780805847154
U1  - 302.230 
PY  - 2004///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum
KW  - Mass Media -- Management -- Case Studies
ER  -