Davis, Kevin <br/><br/>
Getting into your customer's head : 8 secret roles of selling your competitors don't know 

 - 1st ed. 
 - New York  Times Business  c1996 
<br/><br/><label>ISBN: </label>9780812926286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.85