Kotler, Philip Keller, Kevin Lane <br/><br/>
Marketing management 

 - 13th 
 -  Pearson Prentice Hall  2009 
<br/><br/><label>ISBN: </label>9780131357976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics<br/>(UGB367) Branding and Reputation Management
<br/><br/><label>Dewey Class. No.: </label>658.8