Armstrong, Gary Kotler, Philip <br/><br/>
Principles of Marketing 

 - 13th 
 -  Pearson  2010 
<br/><br/><label>ISBN: </label>9780137006694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(ASB-2103) Principles of Marketing<br/>(ASB-1600) Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8