TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of Marketing
SN  - 9780137006694
U1  - 658.8 
PY  - 2010///
PB  - Pearson
KW  - (ASB-2103) Principles of Marketing
KW  - (ASB-1600) Marketing
ER  -