Gary Armstrong, Philip T. Kotler <br/><br/>
Marketing: An Introduction 

 - 10th 
 - Upper Saddle River, NJ  Pearson Prentice Hall  2011 
<br/><br/><label>ISBN: </label>9780273750017 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Business<br/>Marketing<br/>Academic<br/>Textbooks<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8