TY  - BOOK
AU  - Gary Armstrong, Philip T. Kotler
TI  - Marketing: An Introduction
SN  - 9780273750017
U1  - 658.8 
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Business
KW  - Marketing
KW  - Academic
KW  - Textbooks
KW  - Management
ER  -