TY  - BOOK
AU  - Kenneth E. Clow, Donald Baack
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9781292222691
U1  - 659.1 
PY  - 2018///
CY  - Malaysia
PB  - Pearson
KW  - (ASB-2517) Marketing Communications
UR  - <WEB_URL_ROOT_PATH>/MNG06/Integrated Advertising, Promotion, and Marketing Communications 8thby Kenneth E. Clow, Donald E. Baack.pdf
ER  -