Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 5th 
 - Boston ; London  Pearson  2010 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>9780132453134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB-1902) Marketing for hospitality and tourism<br/>(MASB-2901) Tourism and Hospitality Sales and Promotion
<br/><br/><label>Dewey Class. No.: </label>647.940