Blythe, Jim <br/><br/>
Principles and Practice of Marketing 

 - 2nd 
 - China  South-Western Cengage  2009 
<br/><br/><label>ISBN: </label>9781408011478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(ASB-2103) Principles of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8