Dibb, Sally Ferrell, O.C. Pride, William M. Simkin, Lyndon <br/><br/>
Marketing: concepts and strategies 

 - 6th 
 - China  Cengage  2012 
<br/><br/><label>ISBN: </label>9781408032145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-266) Marketing management and metrics<br/>(UGB-335) Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8