TY  - BOOK
AU  - Dibb, Sally
AU  - Ferrell, O.C.
AU  - Pride, William M.
AU  - Simkin, Lyndon
TI  - Marketing: concepts and strategies
SN  - 9781408032145
U1  - 658.8 
PY  - 2012///
CY  - China
PB  - Cengage
KW  - (UGB-266) Marketing management and metrics
KW  - (UGB-335) Strategic Marketing
ER  -