Hooley, Graham Nicoulaud, Brigitte Piercy, Nigel F. <br/><br/>
Marketing strategy and competitive positioning 

 - 5th 
 - England  Prentice Hall  2012 
<br/><br/><label>ISBN: </label>9780273740933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-335) Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8`02