TY  - BOOK
AU  - Hooley, Graham
AU  - Nicoulaud, Brigitte
AU  - Piercy, Nigel F.
TI  - Marketing strategy and competitive positioning
SN  - 9780273740933
U1  - 658.8`02 
PY  - 2012///
CY  - England
PB  - Prentice Hall
KW  - (UGB-335) Strategic Marketing
ER  -