TY  - BOOK
AU  - Schiffman, Leon
AU  - Wisenblit, Joseph
TI  - Consumer Behavior
SN  - 9780273787136
U1  - 658.8342 
PY  - 2015///
CY  - USA
PB  - Pearson
KW  - Introduction to Consumer Behavior
KW  - The Consumer as an Individual
KW  - The Consumer's Decision-Making Process
ER  -