Bendle, N. Farris, P. Preifer, P. Reibstein, D <br/><br/>
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance 

 - 3th 
 - USA  Pearson  2016 
<br/><br/><label>ISBN: </label>9780134085968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics
<br/><br/><label>Dewey Class. No.: </label>658.83