TY  - BOOK
AU  - Bendle, N.
AU  - Farris, P.
AU  - Preifer, P.
AU  - Reibstein, D
TI  - Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
SN  - 9780134085968
U1  - 658.83 
PY  - 2016///
CY  - USA
PB  - Pearson
KW  - (UGB266)  Marketing Management and Metrics
ER  -