Roetzer, Paul <br/><br/>
The Marketing Performance blueprint: strategies and technologies to build and measure business success 

 - USA  Wiley  2014 
<br/><br/><label>ISBN: </label>9781118883433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics
<br/><br/><label>Dewey Class. No.: </label>658.8'02