TY  - BOOK
AU  - Roetzer, Paul
TI  - The Marketing Performance blueprint: strategies and technologies to build and measure business success
SN  - 9781118883433
U1  - 658.8'02 
PY  - 2014///
CY  - USA
PB  - Wiley
KW  - (UGB266)  Marketing Management and Metrics
ER  -