Essam Ibrahim Ford, John West, Douglas <br/><br/>
Strategic Marketing: Creating a Competitive Advantage 

 - 3rd 
 - USA  Oxford University Press  2015 
<br/><br/><label>ISBN: </label>9780199684090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-335) Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.810