TY  - BOOK
AU  - MacLaran, Pauline
AU  - Saren, Michael
AU  - Stern, Barbara
AU  - Tadajewski, Mark
TI  - The SAGE handbook of marketing theory
SN  - 9781446270516
U1  - 658.800 
PY  - 2013///
CY  - UK
PB  - Sage
KW  - (UGB367)  Branding and Reputation Management
KW  - (UGB366)  Critical and Emerging Themes in Marketing
ER  -