TY  - BOOK
AU  - Et. Al
AU  - Kotler, Philip
TI  - Marketing management: an Asian perspective
SN  - 9781292089584
U1  - 658.802 
PY  - 2018///
CY  - Malaysia
PB  - Pearson
KW  - (UGB371)  Managing and Leading Change
KW  - (UGB372)  Marketing in a Digital World
ER  -