Behrer, Mattias Van Den Bergh, Joeri <br/><br/>
How Cool Brands Stay Hot: Branding to Generations Y and Z 

 - 3rd 
 - UK  Kogan Page  2016 
<br/><br/><label>ISBN: </label>9780749477172 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Nonfiction<br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.827