TY  - BOOK
AU  - Behrer, Mattias
AU  - Van Den Bergh, Joeri
TI  - How Cool Brands Stay Hot: Branding to Generations Y and Z
SN  - 9780749477172
U1  - 658.827 
PY  - 2016///
CY  - UK
PB  - Kogan Page
KW  - Nonfiction
KW  - Business
ER  -