Reed, Peter <br/><br/>
Strategic marketing: decision-making and planning 

 - 4th 
 - China  Cengage  2015 
<br/><br/><label>ISBN: </label>9781473725157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB371)  Managing and Leading Change<br/>(UGB372)  Marketing in a Digital World
<br/><br/><label>Dewey Class. No.: </label>658.802