TY  - BOOK
AU  - Reed, Peter
TI  - Strategic marketing: decision-making and planning
SN  - 9781473725157
U1  - 658.802 
PY  - 2015///
CY  - China
PB  - Cengage
KW  - (UGB371)  Managing and Leading Change
KW  - (UGB372)  Marketing in a Digital World
ER  -