Doyle, Peter Stern, Phil <br/><br/>
Marketing management and strategy 

 - 4th 
 -  Prentice Hall  2006 
<br/><br/><label>ISBN: </label>9780273693987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-335) Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8