Kotler, Philip Keller, Kevin Lane <br/><br/>
Marketing management 

 - 12th 
 -  Pearson Prentice Hall  2006 
<br/><br/><label>ISBN: </label>9780131457577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics<br/>(UGB367) Branding and Reputation Management<br/>(PGBM146) Value Creation in Organisations - Managing Operations and Marketing
<br/><br/><label>Dewey Class. No.: </label>658.7