TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780131457577
U1  - 658.7 
PY  - 2006///
PB  - Pearson Prentice Hall
KW  - (UGB266)  Marketing Management and Metrics
KW  - (UGB367) Branding and Reputation Management
KW  - (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf
ER  -